End of school parties are usually noted for the destruction of friendships and common room furniture rather than the creation of world class DJs. But 1986 bucked that trend and a new Deity of the Decks was born.
Less than three years down the line, he was managing a group of British DJs and forging connections tith clubs that still stand strong today. By The early 90s, he was running a London record store, staging his own events and helping others promote theirs.
In 1996, Matt quit the record store and started selling promos direct to the same DJs he's served over the counter. At the same time, Crossbar invited him to launch a new night. Side stepping their initial approach, he instead help promote a company that made unusual mirrors and had been asked to exhibit in the Ministry Of Sound. One foot now in the door of Ministry, he caved into Crossbar and launched the infamous Aural Sex parties and with them, his own DJ career.
In his first year behind the decks, Matt Promo played at some of the most famous clubs in London, including Ministry of Sound, The End, Heaven, Turnmills and Hanover Grand. So respected were his skill at the decks, he was called in to sound check Liverpool's Cream and even London's Fabric before opening night, making him the first person to DJ on the club's legendary system.
It was time to turn his attention overseas and he was soon playing monthly in Europe and America and was then invited to play in Toronto, Canada. In 2001, he took to the turntables on the Greek island of Kos and then Ghent in Belgium.
Back on British terra firma, he launched the hugely successful Good Life parties at Sub Logic a combination of house anthems from yesterday and tomorrow that broke bar records. A move towards the darker, more tribal and progressive side of house followed in 2002 and he established the 3D collective with Pedro G of Portugal and Spain's Enrique Soto.
3D went Europe-wide and the trio occupied a monthly slot on Ministry of Sound's internet based radio station, where they played as guests on the Secret Sessions hosted by Ruanne Emmenes with an audience of more than seven million. Matt Promo has also guested on the All About Prog show.
In early 2003, back at Sub Logic, he launched Battle of the Diamonds; an experimental night in which he, Perdo G and guests were only allowed to play three consecutive tracks keeping the energy level high and the music varied.
By summer 2003, he had completed seven new mixes and tweaked his first album to near completion. That December, he moved to Melbourne, Australia.
From summer 2005 he started training in earnest to attempt breaking the Guinness World Record for the Longest DJ Session marathon, which stood at 84 hours. At midnight on June 15th 2006 his training had paid off as he concluded his effort reaching a staggering 87 hours continuous DJing. The event took place in a purpose built venue in the heart of Melbourne's Federation Square. The process of gathering all the data required for submission to GWR in now underway.
2006 and 2007 brought new partnerships including; Mindless Entertainment who now represent him for Australia & New Zeland; and Noise TV, who's support during the GWR attempt has blossomed into Promo writing and hosting a weekly dance segment of their show.
In June 2007, it was back to London after completing an amazing 2 year Tour of Australia, which included playing at the countries biggest and best known clubs and fesitvals.
To date, Matt Promo has played in Australia, Belgium, Canada, England, France, Greece, Holland, Ireland, Italy, Japan, Lithuania, Portugal, South Africa, Spain and the USA.
His style encompasses a broad spectrum of house, from the sublime jazzy sounds of Europe and the US, Electro to funky Latin, to dirty phat Progressive, Tech and his personal favourite, Tribal House
Matt Promo is ranked 102,353 out of 212,209 on the DJ List.
For all booking inquiries for Matt Promo please contact:
Erica Chestnut on the following address
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